{ microsite monday }

April 27, 2009

virtual city to answer real life questionsqueensland, australia’s department of justice + attorney general have created an interactive microsite targeting gen Y. get out there – a survival guide for young adults. smart +  engaging. they’ve thought about how the target would prefer to receive information on renting, buying, higher education, healthcare, etc. i suspect young adults are more likely to spend time on a site created to entertain as well as inform — rather than heading to a blah government url and sifting through mounds of pdfs, documents and other material. just isn’t gonna happen. if the government departments are properly promoting and driving targeted traffic to this url, i think it’s a great use of a microsite to segment their audience. 

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